Actor | Model | Spokesperson
For over 25 years, Fabio has been a celebrity spokesperson increasing brand recognition for a host of consumer products and generating huge profits for sponsors. Working with everyone from Fortune 500 companies to emerging entrepreneurs, Fabio provides a proven formula for media attention and success.
WHY DO CELEBRITY ENDORSEMENTS WORK?
Our brains have been hardwired to light up when we see a familiar face. Even if we’ve never met the person, our brain regards familiar celebrities the same way it does people who we know and trust in real life. And when a familiar face promotes a product, it makes it seem as if that product is familiar to us as well, making people more likely to buy it.
According to a Harvard Business School study, a celebrity endorsement can increase a product’s sales by an average of 4% relative to its competition and increase a company's stock value by 0.25%*.
* Research by Harvard Business School professor Anita Elberse and Barclays Capital analyst Jeroen Verleun
FABIO - MORE THAN JUST A PRETTY FACE
Known for being on the cover of over 3,000 romance novels with sales estimated at over 200 million books worldwide, Fabio is the embodiment of the male hero in each of these storylines. Combined with a playful sense humor and easygoing manner, he is the perfect spokesperson for the products he likes and believes in.