I CAN'T BELIEVE IT'S NOT BUTTER!

Distributed By

Van Den Bergh Foods Company / Lipton / Unilever

Media Coverage Estimated Placement Value

Over $250 million including TV,  print and online media covering local, regional, national and international markets

CAMPAIGN HIGHLIGHTS

  • Brand spokesperson from 1994 through 2016
     

  • Turned “I Can’t Believe It’s Not Butter!” into an international catchphrase
     

  • His commercial for “I Can’t Believe It’s Not Butter! Spray” was voted Best of The Year by AdWeek
     

  • Named as one of the “Top 20 Brand Spokespersons of All Time”
     

  • Helped drive sales growth more than 10X with total SKUs increasing by 6X