OLD SPICE

Men’s Body Care “New Old Spice Guy Fabio”

Media Coverage Estimated Placement Value

Over $50 million

CAMPAIGN HIGHLIGHTS

  • Voted the #1 Viral Video Campaign of the Year by Ad Age
     

  • Over 22 million online views within its first week
     

  • Became the first brand to hold 2 of the Top 5 spots on You Tube’s Most Viewed Channels in the same month
     

  • Increased Facebook fan traffic by over 2,000%